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How to optimize your website for search engines

You expect that as soon as you publish your website, your phone will suddenly start ringing, the emails will start coming in and people are getting to know your business.

Unfortunately it never quite happens like this, unless your website has been around for years or you have alot of useful text on it. Because your website is competing with 164 million others on the internet. If you're not getting traffic and you believe there is an internet market for your business (especially if your market is greater than a local one), then it's time to do some search engine optimization or online marketing.

A few techniques to show your web designer

Your web designer should know something about how search engines work. They can incorporate a few ethical techniques in the web design to make it easier for Google to find you. If they haven't, have them try these:

• Make sure you have no 'duplicate content' for which Google will penalize you. Remember that content is all the background code that appears when you "view source", not just what you can read in the visual appearance of the website.
• Use html text in key areas instead of graphics. The 'ALT' text which comes up when you mouseover a graphic link on websites is important for visually impaired and for search engines that don't have eyes.
• Use your "Google Keyword Tool" keywords in your text as much as possible, especially in links, in the first sentence, in page names, in headlines and sub-heads.

It will take time for Google to realize your website changes, from a few days to 3 months. If you're in a hurry, another way to get visitors coming to your website is to advertise with a pay-per-click campaign. Although this costs money, you can set the budget to whatever you can afford monthly, and you can measure the results of your advertising. It's becoming increasingly popular for all types of businesses, for these reasons.

Que Marketing provides search engine optimization (SEO) and advertising campaign strategy to get the most response for your advertising campaigns. For more information contact Que Marketing.